Mornings are hard. Who couldn’t use a little “snap crackle pop” as the sun breaks through the kitchen blinds? Our team is invested in determining the cereal with the loudest sound to bring the general public the most fun to begin the day. We’ve all heard the gentle crackling of America’s favorite breakfast, but now we are quantifying the beloved sound to determine the type of cereal, ratio of cereal to milk, and type of milk that produces the greatest initial and sustained sound level.